Everything between an idea and a published post
Grouped the way the product is actually built — creation, brand, governance, publishing.
Creation
Start from whatever you have
Four entry points, one grounded engine behind them.
Quick Create
A sentence and a photograph become a finished, branded post.
Guided Create
A structured path when the message matters more than the speed.
Voice Create
Dictate in Arabic or English; the transcript is grounded and drafted.
URL Intelligence
Point at a product page and the engine extracts what is true about it.
Brand
Your identity, stored and defended
The brand graph is the product's memory — not a folder of files.
Brand Kit
Logos, colours, typefaces and tone, versioned so a change is traceable.
Brand Lock
Deterministic composition. Logos and exact text are placed, never generated.
Permanent notices
Regulatory or protocol text that must appear, reproduced exactly every time.
Executive profiles
Titles, honorifics and signature blocks that must never be approximated.
Governance
Nothing published by accident
The controls an institution asks about before it signs.
Disposition Gate
Publish, draft, schedule or autopilot — asked after every generation.
Approval workflows
One step or several, with delegation and a full decision history.
Protocol Guard
Diplomatic and institutional register checks before anything reaches a channel.
Immutable audit
Every state change recorded, redacted of content, retained to policy.
Publishing
Delivery you can reason about
Because "it failed" is not an acceptable answer.
Per-platform ledger
Each channel succeeds or fails on its own record, with partial success handled.
Durable retry
An idempotent queue that survives an outage and never double-posts.
Content calendar
Week and month views across every brand and company in the tenant.
Analytics
Reach and engagement per brand, per channel, retained to your plan.
Inside the product
Every screen you get, before you sign up
This is the same guide our customers read inside the dashboard — not a summary of it. Each card is a real screen with the things it can actually do today.
Creating a post
Chat to post
Talk through what you want to post, and it becomes a governed draft.
- Add a photograph and say what it shows — no form to fill in
- Paste a text you already have: post it word for word, or have it refined into a diplomatic, formal or warm register with every fact and link kept
- Answer one question at a time: which brand, which channels, when
- Choose to publish, to schedule, or to send it to a colleague for review
- Every reply is written in a courteous, diplomatic register
Reach for it when: You are away from your desk and would rather talk than fill in a screen.
Express post
One screen, at the event, on your phone: photograph, speak, publish.
- Take a photo with the phone camera, or pick one from the gallery
- Speak the brief instead of typing — the words appear as you talk
- Generate the full post from that photo and brief
- Publish with one press, or save as a draft to finish later
- Scan a business card into the guest list
- Paste a link instead of writing — read the page, or post its own words as they are
Reach for it when: You are standing at the event and have one minute.
Create post
The full desk: every option, every source of an image, every control.
- Write it yourself, dictate it, or have AI write it
- Improve the title and the text with AI, without rewriting facts
- Clear one AI suggestion, or the whole screen — without deleting a saved draft
- Add a banner five ways: camera, gallery, upload, AI-generated, or a branded template
- Add hashtags — they now publish with the post
- Attach a downloadable company profile button
- Paste any link and let it write the post — or post the page's own words as they are
- See the real character count for every connected platform
- Answer the Disposition Gate: draft, approval, schedule or publish
Reach for it when: You are at a desk and the post matters.
Posts
Every post you have ever made, and what state each is in.
- Filter by state — drafts, awaiting approval, published
- Open any post to edit its text and its photo
- Move it through the workflow: review, approve, schedule, publish
- Schedule it once — or repeat it every week, every 15 days, monthly or every year
- See which platform took it, which refused it, and exactly why
- Revive an empty or broken post in place — describe what it should say, press Generate, then approve and publish it
- Run a Future loop with ONE standing approval — pause, resume or stop it any time
- Bring a scheduled post forward and publish it now, or change its time
- Cancel a post you no longer want
- Delete a published post — from BrandSphere, and from the platforms that allow it
- Copy approved text for channels you post to by hand
Reach for it when: You want to find, change or push forward something already written.
Live recording
Record a meeting; the browser types the transcript as you speak.
- Record voice or video with a real start and stop
- Watch the transcript appear live, and edit it before use
- Turn the transcript into a governed post
- Record over your brand backdrop, or join intro → topic → closing
Reach for it when: A meeting or statement should become a post.
Diplomatic greetings and festivals
A greeting on each country's national day, a message for Eid, Diwali or Christmas, and a message of sympathy when something happens.
- Switch it on once and every national day is prepared for you, all year
- Save a birthday or an anniversary once and it is greeted every year, without asking again
- A remembrance is always written for you to read first — a date can arrive at a bad moment
- Greet Eid, Diwali, Christmas, Nowruz, Easter and a dozen more — the date is worked out for you each year
- Your own uploaded artwork is used first, so the greeting carries your logo and your brand
- See what is coming in the next thirty days, and which will go out on their own
- Greet a country on its national day, in a formal diplomatic tone
- Tag the embassy and the ministry — written exactly as you enter them
- Confirm a date once and it sends every year without asking you again
- Sign each message with a name, position and email — different for every company
- Keep a list of countries you do not greet, and change it whenever you need
- Prepare a message of sympathy after a disaster — it always waits for your approval
- A branded card carries the country's own flag, your group's logos and the anniversary — all real files, never drawn by AI
Reach for it when: You maintain relationships with embassies and want to mark their days.
Photo to post
Take or upload a photograph and it becomes a post. We describe what the picture shows and suggest angles you could take.
- Photograph something on your phone and have a draft ready in a minute
- Read what the picture shows, including any text printed in it
- Pick one of three suggested angles, or dictate your own
- Send it into the same approval flow as every other post
Reach for it when: You have a photograph and no time to write. We never identify anyone in a picture and never run facial recognition.
Your thought becomes your post
Record a thought while it is fresh — an opinion, a lesson, a principle — and turn it into a post whenever you are ready.
- Speak the thought as it comes; it is stored in your own words, word for word
- Keep a running journal of thoughts you have not posted yet
- Add a photograph or a link that belongs with the thought
- Choose how openly it argues — reflective, direct or diplomatic
- Post the same thought again later; it is never used up
- Upload a voice note or video somebody sent you — it writes out what was said, and you correct it before it is used
- Attach the original clip to the post, or publish the text on its own
- Not in the list? Say what it is in your own words and the post follows that
Reach for it when: You have something to say rather than something to announce. Your argument is kept intact — we never soften it into agreement with what you were arguing against.
Trending, softly pitched
Comment on a new development in technology, and mention one of your own companies at the end — a different one each time.
- Watch technology, AI and robotics stories without lifting a finger
- Paste a trend you liked yourself and build a post from it
- List your companies and products once; they are mentioned in rotation
- Hold a suggestion for later, or archive it
- Let it post one or two a day by itself, on a schedule you set
- Choose the approval process, or Autopilot — the same switch Autopilot uses
- Cover education and how traditional industries benefit from new technology
Reach for it when: You want a steady presence on industry news without writing every post. The mention stays soft and always comes last. Stories involving loss of life, conflict, crime, politics, communal or religious matters — or any named individual — are refused outright, before anything is written.
Message library
240 ready-to-post messages in English and Arabic — greetings, condolences, congratulations, notices — that become a draft with no AI involved.
- Pick a message by category, situation or reference, fill in at most a country or a name, and make a draft — even with no AI key configured
- Use the same picker on Create post to drop a reviewed text straight into the body
- A national-day, festival or sympathy greeting whose AI call fails is written from the library instead of arriving empty, with the reason recorded on the post
- A square bracket is refused before a draft exists; a sympathy message never publishes by itself and may only carry the plain IMG-SYM frame
- File the ten image templates and four logos in the Asset Library with one press, through the ordinary verification
- Bank messages of your own beside the 240 — filed under one of the library's categories so its rules apply, found by the same picker, filled and posted the same way with no AI
Reach for it when: A national day, an Eid, a partner's appointment or a disaster — anything that recurs and must be worded carefully, especially when there is no time or no AI.
Memories
Old photographs from your archive become posts on their own — several arranged into one picture, with a warm caption that invents nothing.
- Choose the photographs once — they are used again and again in turn
- Two to four photographs are arranged into a single picture — and you choose how many go in each post
- Add photographs from a shareable cloud link — Google Drive, your own cloud, as many links as you need
- Or connect a Google Drive folder once and keep it in step — photographs you add to it join the pool, and photographs you delete from it stop being posted, while posts already published keep their pictures
- The connected folder is checked once a day, the first time somebody opens the screen — and on a button whenever you want it sooner
- Choose which photograph goes next: oldest first, newest first, or shuffled
- Post only from a chosen span of months — it reads the date the camera recorded, so a 2019 photograph uploaded today still counts as 2019
- Set how often it posts — twice a day through to monthly, and on which days of the week
- A waiting period lets your secretary add a name before it goes out
- Choose the approval process, or Autopilot — the same switch Autopilot uses
Reach for it when: You have years of photographs and no time to post them. You decide which ones are right to share — one at a time, or by connecting a folder whose contents you control — and it does the rest. No face is ever recognised: the system cannot tell who is in a picture, so a photograph arriving from a connected folder is still one nobody has checked, and you say who is in it before it can be posted. The caption never states when, where or what the occasion was, because it does not know; and a post naming somebody always waits for a person to approve it.
Promote yourself or your brand
Your CV or your company background becomes a steady run of posts about technology in the industries you work in.
- Switch between promoting yourself and promoting the brand
- Give your CV as a web link, upload it, or simply speak it
- Upload several photographs — a different one is used each time
- Choose the industries to write about: construction, diplomatic missions and more
- Set how often it posts — twice a day through to monthly
- Choose the approval process, or Autopilot — the same switch Autopilot uses
Reach for it when: You want a professional presence that keeps running without writing every post. Each post takes a different angle so the series never repeats itself. It claims no title your CV does not state, compares you to nobody, and names no client — and politics, religion and criticism are refused outright.
Training posts
Teach one thing per post, in a running series that remembers where it reached.
- Enter or speak a topic, and add your own notes
- Choose the shape: a capability, steps to follow, a myth corrected, a worked example
- Pitch it at newcomers, people who do the work, or decision makers
- Attach up to four images per lesson
- Draft several lessons now and make them live when you are ready
- Let the series post itself on a schedule, in order
Reach for it when: You want to teach customers how something works, one step at a time, without repeating yourself. Each post says what earlier ones did not, and describes nothing your notes do not describe — an invented instruction would send a reader looking for something that does not exist.
Success stories
Tell a real business story — spoken, filmed or typed — to people deciding what to do with their working lives.
- Speak the story, film it, or type it
- Attach a company profile or a presentation for background
- Choose the kind: a success, a journey, a challenge, a lesson learned
- Aim it at young people, entrepreneurs, peers or customers
- Attach a photograph or a video
- Let the stories post themselves on a schedule
Reach for it when: You want to encourage young people toward building something of their own. Your own words are kept exactly as you said them, and the post tells what the work actually took — not only what it produced, because a story that hides the cost misleads the reader who acts on it.
Meeting thanks
The pile of business cards becomes a guest list, and each guest gets a public thank-you post — on a schedule, oldest first.
- Add cards from the camera, your gallery, a file, the Asset Library or Google Drive — many at once, or one photo holding fifteen or twenty cards, read into one guest per card
- The country fills itself from the phone's dial code — +91 is India, +966 is Saudi Arabia
- A polite, generic thank-you is composed in code — never invented by AI, and it never publishes a guest's contact details
- Post one guest's thanks now, copy the message to send it yourself, or let the loop send one a day — never-thanked first, then the oldest, to refresh the relation
- Choose the approval process, or Autopilot — the same switch every loop uses
- Clear a whole evening's backlog at once — tick the guests and one press writes every thank-you draft
Reach for it when: Ambassadors and executives collect cards faster than anyone can thank the people behind them. This clears the backlog and then keeps every relationship warm, one dignified post at a time — each guest rests at least a month between thank-yous, so a small register never becomes noise.
Social templates
Pick the occasion — embassy reception, Eid greeting, chamber event, or one you add yourself — type who you met, and post. Save the wording as a numbered template to fetch again.
- Choose from ten built-in occasions, or add your own with no deploy needed
- Type name, company and position — the sentence composes itself, degrading gracefully as fields go unfilled
- Post through the ordinary approval queue, or — with approve and publish permissions — press once for it to go out immediately
- Save any wording as a numbered template ('MY-001') in the same Message library every other screen reads, so it is one click away next time
Reach for it when: A minister, ambassador or business partner arrives and you want the courtesy post out before the meeting ends — type the name, pick the occasion, and post, using exactly the wording you have relied on before.
Promote a product
Paste a link to someone else's product, service or country offering, and post about it with your own companies named underneath as the associate partner.
- Paste the product or service link and we read the page
- Tick which of your companies appear as the associate partner
- Add facts the page does not carry, in your own words
- A different angle every time, so a daily loop never repeats
- One banner image generated for the post
- Run it on a loop — for approval, or automatically
Reach for it when: A supplier, a ministry or a country asks you to promote what they offer. The post is written only from the page you pasted and the note you added — it never invents a price, a specification, a certification or a delivery promise, because the post carries your company's endorsement and a wrong claim would be your claim.
Promote my wish
Bank what you want promoted once; press one button whenever it should post.
- Speak or type the wish — it is stored word for word
- Refine it into a brief with AI, which you review before it is used
- Attach a photo that rides along with the post
- Press Promote whenever the moment is right
Reach for it when: The same thing needs promoting again and again.
Repurpose
One piece of source material becomes a draft shaped for each platform.
- Paste an article, a press release or any long text
- Produce up to six platform-shaped drafts at once
- Attach one photo that every draft carries
Reach for it when: Long material exists and should reach several platforms.
Event schedule
Write down what is coming -- a visit, a ceremony, a launch -- and choose how many days ahead to announce it. Each announcement is written for you when its day arrives.
- Keep a monthly diary of what your embassy, ministry or company has planned
- Announce the same event several times -- ten days out, three days out, and on the day -- each written in its own register
- Move the date and every announcement moves with it -- they are counted back from the event, not fixed to a calendar day
- Name the guests exactly as they should appear -- titles are reproduced word for word, never re-worded
- Ask for a picture with each announcement, or leave it off -- it draws a scene, never a date or a flag
- Let it announce by itself, or keep every announcement waiting in Approvals
- Attach your own banner, poster or venue photograph -- take it with the camera, pick it from the gallery, upload a file, or bring it from Google Drive
- Attach the registration form or programme, so every announcement carries a download button
- Send a plan to a colleague on WhatsApp, by message or by email, straight from your own phone
Reach for it when: Something is coming and the people who care about it should hear before it happens.
Event posts
Bank the exact facts before an event; use them at the event.
- Record guest names and titles exactly as they must appear
- Keep the date and time zone with the note
- Turn the note plus a photo into a post in one press
- Mark it an annual occasion — a national day, an anniversary — and greet the same country every year
- The edition number counts itself up: the 80th becomes the 81st next year
- The card composites the real flag and your real logos — no AI draws a flag, so the file is fetched and placed exactly
- Press "Same again next year" and next year's greeting is prepared
Reach for it when: Names and titles must be exact — a reception, a delegation, a signing.
YouTube studio
Record the product video and prepare its title, description and links.
- Record from the phone camera, gallery or a file
- Paste a YouTube link — the real title, channel and thumbnail fill in, no setup
- Dictate the title and description, then improve them with AI
- Add your standard links automatically
- Record over a branded backdrop and join intro, topic and closing
Reach for it when: A video is the message.
Campaigns
A run of posts about one product or theme, for a set number of months. Every post you add keeps repeating on the rhythm you chose.
- Name a campaign, pick the brand and what it promotes, and set how many months it runs
- Add any post to it from Compose, Express or the post screen
- Pause, resume or end it — ending stops new posts joining, and posts already in it keep their schedules
Reach for it when: When one product, event or theme needs saying more than once over weeks or months.
Getting it published
Autopilot
The system writes and posts for you, on your schedule, from your standing brief.
- Hold one standing brief describing what to post about
- Post automatically at the times and days you choose
- Ground every post in a focus URL's real facts
- Add unlimited labelled links that appear in the posts
- Generate a banner image for every post
- Improve the standing brief with AI before you save it
- Build the standing brief from a pasted link, without writing it
- A send that fails is retried automatically until it succeeds
- Stop at approval instead of publishing, if that is your policy
Reach for it when: You want a steady presence without writing every post.
Watched URLs
Give it a page to watch; when something major happens there, it writes the post and sends it for approval.
- Watch any page — a news page, an announcement page, or an RSS feed
- Read it again every 30 minutes, without you opening it
- Recognise a major event — an earthquake, flood, storm, fire, accident, announcement, award or launch
- Post about each story ONCE — the same story appearing again is recognised and skipped
- Always send it to Approvals — a watched post can never publish by itself, so a person reads it first
- Read a plain note after each check saying what was found, or that nothing new appeared
Reach for it when: A page matters enough that you would want to post the moment it changes.
Source sites
Save a web address once. We read it, keep the facts, and post from them again on the schedule you set.
- Paste an address — we fetch the page, read what it says, and SAVE those facts
- Read the facts back and correct any of them — your correction is kept and put back over every future reading
- Post about a saved site on a loop — daily, weekly, fortnightly or monthly, on the days you choose
- Give every post a banner — your own picture first, then a generated one, then your courtesy banner
- Rotate across several saved sites, oldest first, so each gets its turn
- See plainly which sites have been read and which have not — an unread site is skipped rather than guessed about
Reach for it when: A page describes something you will want to post about more than once — a product, a service, a standing offer.
SEO articles
Full articles written from your keyword plan and published to your blog.
- Hold a keyword plan, one topic per line
- Rotate through the plan so no topic repeats too soon
- Publish to WordPress or the blog we host for you
- Run one cycle immediately with Run now
Reach for it when: You want search traffic, not just social posts.
Channels
Where your posts go, and whether each connection is healthy.
- Connect Facebook Pages, Instagram, LinkedIn, X, Bluesky and WordPress
- Add any page by URL in seconds, with no developer setup
- See a checklist of what is working and what still needs a step
- Open a step-by-step setup guide for every platform
- Tokens renew themselves — and when a platform revokes one for good, the row says so and asks for one reconnect instead of pretending it still renews
Reach for it when: A post did not reach somewhere you expected.
Calendar
What is going out and when, including the system's own automatic jobs.
- See every scheduled post on a timeline
- Press + on any day to write a post scheduled for that date
- See the automatic jobs and how often each runs
Reach for it when: You want to know what happens next.
Analytics
What actually published, what failed, and why.
- See results per platform, with the real reason for any failure
- See 30-day posting volume and autopilot outcomes
Reach for it when: You want the truth about delivery.
Posting capacity
Work out how much your whole organisation can safely publish each day, see what every platform actually allows, and set your own limits.
- Plan for ten or twenty brands and see what that would mean per day
- See each platform's own published limit beside your own figure
- Raise a limit, with a refusal by name if it would exceed what the platform allows
Reach for it when: Before adding brands or channels, and whenever you wonder whether your limits are holding posts back.
Your brand and your people
Product URLs
Every product address you promote, on one screen — paste a whole list, describe each one, and switch them on or off.
- Paste fifty addresses at once — each is found and named for you
- Open any address to write what a post may say about it
- Delete an address that no longer works
- Promote it, hold it, or leave it out — and say how often
Reach for it when: You have many products or subdomains and want them promoted in turn. File them once here; the autopilot features one at a time, in rotation, using the words you wrote. An address you delete stops being promoted immediately.
Marketing strategy
The plan behind the posts — what you want to achieve, who it is for, and how hard you are pushing. Every generator reads an active strategy.
- Choose the aim: reach, enquiries, a launch, authority, recruitment or loyalty
- Say who it is for, so every post that follows speaks to the same people
- Type the approach, dictate it, upload a recording, or paste a link and let it read the page
- Set how many days the push runs, and what success would look like
- Keep it as a draft while you think, and activate it when you mean it
- Run several at once — one per brand, or one per product push
Reach for it when: You want your posts to add up to something rather than each starting from nothing. Write the plan once and every generator reads it. A target is recorded as something you are working toward and is never published as though you had already achieved it — and a strategy with no audience or no substance is refused rather than quietly steering your posts with nothing in it.
Knowledge
What the system knows about your companies, products, people and subjects — written once, used by every post.
- File a company, a product, a person or a subject — each on its own
- Keep many products under one company — they do not each need a brand
- Type or dictate the facts
- Paste fifty web addresses at once — each is picked out, named and listed for you
- Upload a Word, Excel or PowerPoint file and its text is read automatically
- Promote a product, put it on hold, or leave it out — and say how often
- See at a glance which entries a post can actually be written from
Reach for it when: You are tired of explaining the same company or product in every post. Write it once here and every generator reads it. Facts only: it never invents a client, a figure or a capability you did not state — and material you upload but that cannot be read yet says so plainly, rather than quietly producing a post about nothing.
Brands & Brand Kit
Your logos and colours, composited into artwork from the real files.
- Upload the real logo — never an AI drawing of it
- Set brand colours used by every template
- Keep a recording kit: backdrop, intro and closing videos
Reach for it when: Anything must carry your identity exactly.
Brand voice
Teach the AI to write the way your organisation writes.
- Add writing samples you consider good
- Import samples from your own website in one step
- Ban words and phrases you never want used
- Turn the voice off for one post when it does not fit
Reach for it when: Posts sound generic, or sound like a different company.
Templates
Design a layout once — logo, colours, the exact wording that never changes — then reuse it for post after post.
- Start from one of nine ready layouts and give it your own name
- Publish a template, then reuse it on any post with one press
- Reach your templates from every posting screen, not only Compose
- Put two to twenty photographs in ONE branded picture with a collage
- Your real logo is placed at exact coordinates — never drawn by an AI
- See every slot, its character limit, and which fields are printed exactly
Reach for it when: When the same shape of post recurs — an announcement, an event card, a greeting — and you want it to look identical every time.
Assets
Your photo and video library, with every file checked before use.
- Upload images, videos, audio and documents
- File each upload: your logo, a banner background, sample product photographs, a template
- Give each file a name and description so it can be found
- Rename, archive or delete any file from the table
- Every file is verified by its real content, not its extension
Reach for it when: You need the picture you used last time.
Guest list
Photograph a business card; the details become a contact.
- Scan a card with the camera and read its printed fields
- Edit any detail the scan got wrong, or add what the card did not print — a number written by hand, an email given in conversation
- Address each guest as you choose — Your Excellency Mr., Mr., my brother, my friend, my colleague — once, and every message opens that way
- The greeting names the occasion you met on — never “today”, because a card is often saved days later
- Several cards on one sheet: each guest’s card is cut out into their own picture, with the whole sheet still a click away
- Read a card again if the first attempt failed
- Keep the card image with the record
- Photograph one card or a whole sheet of them — every card becomes its own guest, nothing to tick
- Send a guest your own card by WhatsApp, SMS or email — a link their phone saves with one tap
- Greet a guest the moment you save them — thank you for meeting, I am saving your number, here is mine — WhatsApp first, then SMS, then email, by itself from the company's accounts
- Tick a whole reception's guests and send the greeting or your card to all of them at once
- Scan somebody's QR code on any browser — Windows and iPhone included
- Send from any of your company's numbers — the ambassador's line, the deputy's, a product's — chosen per message, with a default when nobody chooses
- Save a guest — or the whole list — into your phone’s own contacts
- Show your own card as a QR code for a colleague to scan
- Scan somebody else’s QR code straight into the form — their BrandSphere card or an iPhone or Android contact — with zoom, from across a table
- Photograph a whole sheet of cards — fifteen or twenty at once
- Import a spreadsheet of names and numbers, column by column
- Record where you met each guest — typed once for a whole batch, corrected per row
- Tick many guests and send them your card one press each — WhatsApp, else SMS, else email — addressed as Your Excellency or friend and brother
- Read what a guest wrote back — a dedicated WhatsApp or SMS number cannot be opened in the phone app, so replies arrive on the guest's row, with Delivered and Read under each message you sent, and a notification when they answer
- Read a card printed on both sides — name on the front, phone number on the back — as one guest, from two photographs
- Add a field of your own — a personal website, a LinkedIn page, an assistant's number — on a guest, on your own card, or as a line offered on every form; it rides the card a guest saves to their phone under that name, and your own card has fixed boxes for your WhatsApp number and personal website
- Switch on auto-messaging and every card you photograph, or QR code a guest shows you, is greeted by itself — WhatsApp, then SMS, then email — with your card and your WhatsApp number under the signature; only a handed-over card, only once, never a guest typed from memory or imported
Reach for it when: You leave an event holding cards.
Companies
The legal entities behind your brands — one for a single business, one per subsidiary for a group.
- Hold the trading name and the legal name separately
- Group several brands under one company
- Appear as the associate partner on promotion posts
- Rename without touching anything already published
Reach for it when: You run more than one company, or the name on an invoice differs from the name in a post. The trading name is what appears publicly; the legal name stays where it belongs, on paperwork.
Control and approval
Approvals
Nothing publishes in your name without passing this desk.
- See everything waiting, at every stage
- Approve, request changes, reject or publish now
- Be warned when approved text was edited afterwards
Reach for it when: You are the one who signs off.
Delivery report
Why posts did not go out, in the platform's own words, grouped by cause.
- See every failure grouped by cause, so two lines explain most of them
- Read the platform's own refusal, never our paraphrase of it
- Tell apart what you can fix from what the platform refused
- See which posts are still waiting for approval, oldest first
- Know whether the queue is still retrying or has given up
Reach for it when: A post did not arrive and you want to know why, once, rather than post by post.
Assistants & Team
Let a secretary draft while you keep the final word.
- Invite someone by email — they receive a join link
- Give them a role that drafts but cannot publish
- Their drafts stop in Approvals, waiting for you
Reach for it when: You want help with the work but not with the authority.
Executives register
Names and titles held as verified facts, never guesses.
- Record a person's name, honorific and title
- Verify a title against a real source
- Keep unverified people marked as unverified
Reach for it when: A wrong title would be an incident, not a typo.
Notices
Required wording attached to posts automatically.
- Define notices that must appear on certain posts
- Have them attached and preserved word for word
- Have a mandatory notice added to every post — typed or AI-written — when it publishes
- Switch a notice off without deleting it; a mandatory one asks for a written reason
Reach for it when: Compliance requires specific wording every time.
Team
Who is in your organisation and what each person may do — draft, approve, publish or configure.
- Invite somebody by email; they set their own password
- Choose the access level: Writer, Approver, Manager, Owner
- Change a role at any time
- Remove somebody who has left, keeping their record
Reach for it when: Somebody else writes and you approve. A Writer's drafts always stop in Approvals, so delegating costs you no control — and every permission is checked on the server, not merely hidden on screen.
Settings
Your organisation's own rules — whether posts may publish unattended, when they may go out, and which AI vendors may see your content.
- Allow or forbid unattended publishing across the organisation
- Set the hours posts may go out, in your own timezone
- Paste your own AI keys, so generation runs on your account
- Mark each key as a free quota, prepaid or gifted credit, or pay as you go — free quotas are used first, gifted credit next, and only then the cheapest paying provider
- Connect your own WhatsApp Business number and SMS account, so messages go out in your name
- Step-by-step setup for each is in Channels → Setup guide — WhatsApp needs no Twilio account, they are separate
- Restrict which AI vendors may process your content
- Choose Western or Arabic-Indic numerals
Reach for it when: Before you arm anything automatic. The organisation switch is the outer gate — no loop can publish unattended while it is off, whatever any individual screen says — and the vendor restriction is absolute: a forbidden vendor never sees your content, even as a fallback.
Audit log
Who did what, and when.
- See every state change with its actor and reason
- Answer a compliance question with a record
Reach for it when: Someone asks what happened.
Billing & payment
Choose a plan and settle it — by card, by PayPal, by bank transfer, or on invoice.
- See your current plan beside the full catalogue every limit is enforced from
- Pay with PayPal, or by debit or credit card through PayPal's guest checkout — no PayPal account needed
- Pay by Wise bank transfer, quoting the payment reference on the invoice
- Or ask for a tax invoice and settle it within 30 days by bank transfer or cheque
- Follow every invoice and its state — awaiting certification, awaiting payment, paid
- Card and PayPal appear only once the platform owner has connected the payment account; until then the invoice route is the one that works
Reach for it when: You are ready to move off early access, or an invoice needs settling.
AI credit
Buy credit to power the AI features, or paste your own provider key and pay the vendor directly.
- Buy credit as a pack — the larger packs carry a bonus, stated as a number you can check
- Pay the standard rate for whichever provider is used, so a cheap model costs less
- Compare providers side by side before you spend anything
- Use your own provider key instead — if you have one, it always wins and no credit is spent
- Spend a free quota or a gifted credit before any paying key — say how each key is funded under Settings and the order follows
- Read the ledger: what each generation cost, on which model
- See a warning while the balance still buys a few posts, rather than at zero
- Work out what your own workload costs: enter posts a day, articles a week and images a day, and open any row to see the arithmetic
- Set a daily, monthly or yearly budget — leave a box empty for no limit
- Choose what happens as a budget gets close with two switches that combine freely: write cheaper and shorter, and keep publishing past the ceiling or stop there — you are warned either way
- See the budget in plain numbers: how many pieces were written, what each cost on average, and roughly how many more fit inside your ceiling
- Budgets count your own AI key too, not just credit — so a key that spends fast is bounded as well
Reach for it when: You want the AI features without opening an account with a provider yourself.
Setup services
Pay us to do the configuration work — the developer app, the permissions, the channels connected and proven.
- Order channel setup: Facebook and Instagram, LinkedIn, X, or YouTube
- Order complete onboarding and have everything configured at once
- Buy configuration assistance by the hour
- Read the price, the turnaround and exactly what we need from you before ordering
- Follow each order through requested, quoted, in progress and completed
- Never type a password into the form — credentials are handed over with the engineer and changed afterwards
Reach for it when: A channel needs a developer app and you would rather not build one yourself.
Ask us for a feature
Tell us what to build, in your own words or as a voice note. It goes to the people who build this.
- Type your idea, or dictate it with the microphone
- Upload a voice note and have it written out for you to check
- Let the AI tidy it up — your own words are kept beside it, untouched
- Follow what happened to it, and withdraw it if you change your mind
Reach for it when: Something is missing, or something could be better. What you send is read by the people who build this, and if we take it up you will see it appear under what is coming. Sending is not a promise from us — a status says plainly whether we intend to build it, and no date is ever promised.
New features
What is coming next, and a dated summary of what has already shipped and where to find it.
- See features we have announced but not yet built, and how far along each one is
- Read what changed, newest first, with its date
- Open the exact screen each change lives on, from the entry itself
- See where a change is visible when it has no screen of its own — a rule, or a background job
Reach for it when: You have been away, or something looks different from last week.
Redeem a code
A promotional or invitation code turns into a plan for your organisation.
- See exactly what a code gives before you apply it
- Apply it once for the whole organisation, not per person
- Read a plain reason when a code will not work, not just 'invalid'
Reach for it when: Someone sent you a code, or you saw one on the site.
Support
Report a fault and follow it, without leaving the product.
- Open a case and describe what went wrong
- Follow the replies in one thread
- Anyone on the team can report — it is not an admin-only power
Reach for it when: Something is not working and you need us.
System Doctor
Checks your own account and tells you what is stopping something from working.
- Find the cause of a post that will not publish, in seconds
- Show which channels can really post and which only look connected
- Ask in your own words and get an answer read from your own account
- Explains and points at the fix — it never changes anything by itself
Reach for it when: Something is not working and you want the reason now, before raising a case.
Every screen listed here exists and works today. What is not built yet is listed below, deliberately.
Start free for 14 daysWhat is not built yet
Stated plainly, because a roadmap you can trust is worth more than one that promises everything today.